Mission & Values

WREN was founded 25 years ago, powered by rural women committed to the mission of supporting better lives and livelihoods, enhancing the vitality of Bethlehem’s Main Street and practicing and promoting innovation in rural economic development. Through the years, WREN’s work has impacted thousands of people across New Hampshire’s North Country by providing technical assistance training and market access for local entrepreneurs and artists and providing educational, cultural and social events for the entire community. The Gallery at WREN and The Local Works Marketplace at WREN support the livelihoods of local artists while also increasing the vitality of Bethlehem’s Main Street. In 2021, NH Business Review presented WREN with the Advocate for Women’s Empowerment Award (AWE Award). The AWE Award honors an individual or organization that has made a lasting impact on empowering women and girls in the Granite State.


Core Values

WREN is committed to continuing our mission of supporting better lives and livelihoods and fostering the next generation of entrepreneurs, artists and makers. Our core values are the building blocks of that mission.

  • Inclusion. We recognize the inherent worth and dignity of all people and welcome all individuals regardless of age, gender, ethnicity, socio-economic status, race or sexual orientation. 
  • Community Oriented. We are committed to working with local and regional partners and utilizing our resources to promote the economic development and well-being of businesses and communities throughout the North Country. 
  • Courage. We understand and acknowledge the financial pressures and uncertainties of operating a viable business or nonprofit organization in the North Country and are willing to make the difficult decisions necessary and put forth the energy and commitment to maintain a sustainable organization. 
  • Innovative. We utilize our creativity and innovative thinking to solve pressing problems and overcome seemingly insurmountable obstacles. 
  • Resilient.We are able to adapt, withstand and recover from difficult conditions and situations. 



Pam Sullivan – WREN Executive Director & Arts Administrator

In January of 2020, WREN welcomed its new Executive Director, Pam Sullivan. Ms. Sullivan brings more than 30 years of business management, fundraising, and strategic marketing experience serving as the founder, president, and creative director of Sullivan Creative (headquartered in Concord, NH). Sullivan Creative has been in business for 33 years and has received numerous awards for creative, communication and design excellence, including the prestigious Direct Marketing Association’s ECHO Award. Sullivan has managed and marketed numerous art/craft exhibits, tourist events, and conferences. She has also worked with nonprofits in securing grants and sponsorships, and in 2017 acted as the contract Executive Director for Las Artistas, a nonprofit arts organization in El Paso, TX. She has also served as the lead consultant for the NH Grand program. Sullivan is responsible for the overall management of WREN including budgeting, marketing, programming, strategic partnerships and grant compliance. Contact Pam at pams@wrenworks.org.

Scarlett Moberly – Marketing & Programs Manager

A North Country native, Scarlett returned to the area in 2019 after a decade away working and learning in the arts. She earned a BA in Art History from the University of New Hampshire, an MA in Art & Museum Studies from Georgetown University, and a certificate in Art & Business from Sotheby’s Institute of Art, London. She worked at IA&A at Hillyer, a non-profit art gallery in Washington, DC, the Peabody Essex Museum in Salem, MA, and as assistant editor of Art New England Magazine in Boston, MA. In February 2021 Scarlett opened Nightshade Contemporary, an art gallery in Littleton, NH featuring local and regional artists. Scarlett brings her passion for the arts and community engagement to her role as Marketing & Programs Manager at WREN. Contact Scarlett at scarlettm@wrenworks.org.


Mary Moritz (CO-CHAIR)

Mary is the innkeeper of the Mulburn Inn, located in Bethlehem. In 2013, Mary became a board member of WREN, believing in the mission, and wanting to be a part of a community focusing on woman entrepreneurialism. In 2018, Mary was elected to the Bethlehem select board where she is serving her fourth year. Mary brings her business expertise and knowledge of the North Country of New Hampshire to this new role.

Judy Ratzel (CO-CHAIR)

Judy relocated to the North Country in 2003 to take the position as the Director of Retail at the nearby Omni Mount Washington Resort. She hails from the Seacoast Region of New Hampshire, where she worked as a product manager for SWIX sports. She earned her bachelor of fine arts in illustration at the University of the Arts in Philadelphia. She enjoys combining her retail business acumen and her love of the arts and community while sitting on the WREN board. In her leisure time you can find her on her bike on the road or in the woods, skiing or taking a walk in the woods.

Kate Foley 

Kate is the owner of one of the North Country’s most delicious restaurants, Bethlehem’s Cold Mountain Café. She grew up in Sugar Hill, has traveled and worked across the world, and now lives in Franconia. She has been an active WREN member and volunteer for over 20 years. She first got involved with WREN in her pre-teen years as a member of the WINGS program. She is also the first “second generation” WREN member to serve on the Board. Kate also volunteers at the Colonial Theatre. 

Ayla Quieroga 

Ayla joined WREN as a way of involving herself further in the local community. She and her husband purchased the Maplewood Train Station in Bethlehem and intend to rehabilitate it, so she is eager to connect with others who are committed to community development. Ayla’s education gives her a deep knowledge of business – she has an undergraduate degree in Accounting, a MBA with a focus in Finance, and is currently pursuing her Doctorate of Business Administration. In her current position, she travels throughout the US supporting CFO’s on special projects. She also has her own business as a preparer of individual tax returns. 

Sarah Parish 

Sarah is Assistant Professor and Program Coordinator of Art History at Plymouth State University. Her research, publications, and exhibitions explore the history of gender and craft, particularly fiber art. She shares this background with her students and community through participatory, project-driven courses. Outside the classroom, she enjoys spending time with her husband and daughter and coaching for the Plymouth State Skating Association. 

Rebecca Fullerton

Rebecca is a landscape painter and has served as Archivist for the Appalachian Mountain Club since 2005. In 2018, she returned to New Hampshire after many years in Boston, choosing Bethlehem  in part because of the vibrant arts community in the area. Living in the North Country, she has dedicated her art practice to depicting the White Mountains in oils and watercolor. She has a deep love of mountain history and conservation, hiking, trail running and kayaking.

Heather Spinney

Heather is the Talent Acquisition/Physician Recruiter at Northeastern Vermont Regional Hospital. In her role, she is an advocate for the North Country as she recruits some of the best talents to our area, helping to make our community stronger and healthier. Prior to her current position, Heather has held a variety of HR roles throughout New Hampshire and Boston. Her passion for the North Country and all its wonderful offerings brought her back to the region. In her spare time, Heather enjoys hiking, biking, paddle boarding, and hanging out with her two dogs!