Pricing Your Product

You’ve figured out your product, packaging, and where you’d like to sell – but how much should you sell it for? What’s realistic, given the cost of materials and labor, but also competitive within your market? Veteran jeweler Barbara Smith McLaughlin will lead you through the questions you need to ask yourself when pricing your […]

How to Keep Customers Engaged

Now that you’ve figured out how to reach new customers, how do you keep them coming back? Learn methods for enticing your customer base to remain loyal & repeat, from regular email blasts about new products, discount and sales tactics, how often to publish newsletters and blog posts, and more. This class will be team-taught […]

How to Market Your Business on Social Media with Bob Cargill

Sit in any lobby, waiting room, train or plane and you’ll realize: almost everyone is looking down, scrolling on their phones. A professional social media presence is more important for small businesses than ever, as more customers look to discover and engage virtually and instantaneously. A robust social media presence allows businesses to quickly and […]

How to Build & Edit Content For Your Website

Now that you’ve got your website planned out, and you’ve figured out how to use SEO to your advantage, it’s time to actually create your website. Web Developer Tom Lane will cover website platforms, creating sections, easy ways to change and edit your content, how to upload and schedule blog posts, and more.

Pinterest Part II

Pinterest Logo

Now that you’ve taken “Pinterest for Your Small Business”, it’s time to pinpoint your next steps. What are some notable do’s and don’ts? How can you utilize Pinterest as another shopping portal? In this 1.5-hour online class, instructor Julia White will outline all the ways to optimize your Pinterest page, including making post descriptions with […]

Getting Creative with Canva Part I: Design

Canva Logo

Of all the design programs out there, Canva is easily one of our favorites. It’s quick, intuitive, and designed with the average user in mind. If you’ve been looking for easy ways to incorporate graphics into your digital or print presence, this is the class for you! During this 1.5-hour introductory online class, instructor James […]

Looking At Your Google Analytics

Learn How to Read Google Analytics

In the online world, understanding Google Analytics is everything. With the guidance of marketing professional (and WREN Executive Director!) Pam Sullivan, course participants will learn the basic of what Google Analytics is, why it’s important, and how to interpret reports that are vital to your business’ success. Learn how to build a dashboard. Analyze compiled […]