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If there is one challenge all new, emerging, or established entrepreneurs and small business owners have in common is determining how to best use their limited resources (whether its time, money, expertise or help) to establish and grow their business. This online course is designed to help you to identify and prioritize your marketing efforts so that you can execute a marketing strategy that helps you to more effectively and efficiently market and promote your business. At the completion of this session, your will be able to: 

1.     Identify the 10 questions you should answer before you invest in marketing resources.

2.     Assess and evaluate your current marketing practices.

3.     Identify goals for your future marketing efforts.

4.     Identify potential marketing strategies and tools.

5.     Prioritize your marketing efforts moving forward.

Mary Secor has over twenty years of experience developing and delivering education programs and workshops for academic, nonprofit and for-profit organizations. In her role as Vice President, Curriculum at the Crisis Prevention Institute (CPI), she led the development and implementation of CPI’s Program and Product Development Process and contributed to the design, development, testing, marketing, launch and evaluation of new training programs and products. As Program Coordinator for Outreach at the National Collegiate Inventors and Innovators Alliance (NCIIA), Ms. Secor was responsible for working with member institutions in planning, organizing, promoting and delivering over thirty entrepreneurship workshops and events each year including idea pitch competitions, business plan competitions and entrepreneurship conferences and workshops. She also served as an educational consultant and provided curriculum development expertise to colleges and universities working on developing and strengthening their undergraduate entrepreneurship programs. She has presented her work at regional and national conferences and has facilitated strategic planning workshops and co-authored articles on models and curricular approaches for developing and delivering collegiate entrepreneurship programs. Ms. Secor moved to New Hampshire in 2018 and lives with her husband Dr. Douglas Arion in Bethlehem, NH.

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