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Now that you know some tips to develop your social media presence, what types of content do you share with your audience? These online communication channels are perfect for sharing photos and hyping new products, but a blurry image or lackluster video can undermine the credibility of what you have to offer. Social media marketing expert Bob Cargill will explain the difference between a forgettable and a captivating image, the basics of vlogging and creating strong video content, and how to contend successfully with algorithms and competitors.

Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is a copywriter, content creator, social media consultant, adjunct professor and public speaker who has worked for some 500 or so different clients over the years.

His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn.

Bob is a past president of both the American Marketing Association Boston (2018-2020) and the New England Direct Marketing Association (1999-2000). In addition to hosting his own podcast on marketing and recording YouTube videos about social media on a weekly basis, Bob is keeping especially busy these days writing a book on his career so far, tentatively titled, “20 Jobs, 20 Lessons.”

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