Planning the frame of your website is key to creating a web presence that is both functional for you and for your customer. What sections do you need? Which ones are unnecessary to your website goals? Do you need an online store? Or would a simple “gallery” section suffice? Are you prepared to devote the time and know-how to building your website, or would it be better to simply hire someone so you can concentrate on the rest of your business? Web developer Tom Lane will answer these questions and more in this class.

Bethlehem resident Thomas Lane is a travel and tourism industry expert with more than 13 years of experience in web design and development, SEO (Search Engine Optimization) and Google Ad Words, marketing, digital marketing, and customer service. As digital marketing specialist for the Mount Washington Cog Railway, he designed its user-friendly website with a focus on SEO, custom landing pages, and statistical monitoring using his knowledge of web programming languages such as NODE.JS, JavaScript, CSS & more.