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f last year taught us anything, it’s this: online shopping is here to stay. Small business owners, if you haven’t made the leap to an online store, now is the time! In Part I of our online shopping series, web development expert Thomas Lane will guide participants through the process of developing an online store, including selecting your optimal shopping portal, targeting potential customers through time-tested SEO techniques, and picking a credit card processor that aligns with your online goals. 

*Schedule a 1:1 technical assistance session with Tom! CDBG grant recipients may access these services free of charge. Please contact caitlinf@wrenworks.org for additional information. 

Instructor Bio: 

Bethlehem resident Thomas Lane is a travel and tourism industry expert with more than 13 years of experience in web design and development, SEO (Search Engine Optimization) and Google Ad Words, marketing, digital marketing, and customer service. As digital marketing specialist for the Mount Washington Cog Railway, he designed its user-friendly website with a focus on SEO, custom landing pages, and statistical monitoring using his knowledge of web programming languages such as NODE.JS, JavaScript, CSS & more.