You’ve figured out your product, packaging, and where you’d like to sell – but how much should you sell it for? What’s realistic, given the cost of materials and labor, but also competitive within your market? Veteran jeweler Barbara Smith McLaughlin will lead you through the questions you need to ask yourself when pricing your product.

Barbara Smith McLaughlin is a self-taught metalsmith with a thirst for knowledge. Armed with her MBA from Sacred Heart University in Fairfield, CT, books became her friend. Experimentation in the studio was substituted for formal training, allowing her to explore techniques freely. McLaughlin can be heard telling patrons that each piece of her hand-fabricated jewelry has captured a moment of her life in metal and stone.