Part II: Creating a Compelling Elevator Pitch

An essential component to launching a successful business or product idea is creating a compelling elevator pitch that inspires customers to buy your product or service. By the end of this session, you will be able to utilize and apply ideation processes to craft an elevator pitch that:

• Identifies the problem or opportunity you are addressing.
• Clearly describes your solution.
• Identifies your target market.
• Clarifies your distribution channel.
• Describes your business model.