In the online world, understanding Google Analytics is everything. With the guidance of marketing professional (and WREN Executive Director!) Pam Sullivan, course participants will learn the basic of what Google Analytics is, why it’s important, and how to interpret reports that are vital to your business’ success. Learn how to build a dashboard. Analyze compiled data. Track what online customer behavior led to which engagement. When you break all of these components down, you will be able to better understand your audience and their specific needs, refine your messaging, and ultimately, boost your business!

*Schedule a 1:1 technical assistance session with Pam! CDBG grant recipients may access these services free of charge. Please contact caitlinf@wrenworks.org for additional information. 

Instructor Bio: 

Pam Sullivan brings more than 40 years of business management, fundraising, and strategic marketing experience serving as the founder, president, and creative director of Sullivan Creative (headquartered in Concord, NH). Sullivan Creative has been in business for 33 years and has received numerous awards for creative communication and design excellence, including the prestigious Direct Marketing Association’s ECHO Award. Sullivan has managed and marketed numerous art/craft exhibits, tourist events, and conferences. She has also worked with nonprofits in securing grants and sponsorships, and in 2017 acted as the contract Executive Director for Las Artistas, a nonprofit arts organization in El Paso, TX. She has also served as the lead consultant for the NH Grand program. As the new Executive Director of WREN, Sullivan is responsible for the overall management of WREN including budgeting, marketing, programming, strategic partnerships and grant compliance.