Now that you’ve figured out how to reach new customers, how do you keep them coming back? Learn methods for enticing your customer base to remain loyal & repeat, from regular email blasts about new products, discount and sales tactics, how often to publish newsletters and blog posts, and more. This class will be team-taught by marketing experts Pam Sullivan and Julia White.
Pam Sullivan brings more than 40 years of business management, fundraising, and strategic marketing experience serving as the founder, president, and creative director of Sullivan Creative (headquartered in Concord, NH). Sullivan Creative has been in business for 33 years and has received numerous awards for creative communication and design excellence, including the prestigious Direct Marketing Association’s ECHO Award. Sullivan has managed and marketed numerous art/craft exhibits, tourist events, and conferences. She has also worked with nonprofits in securing grants and sponsorships, and in 2017 acted as the contract Executive Director for Las Artistas, a nonprofit arts organization in El Paso, TX. She has also served as the lead consultant for the NH Grand program. As the new Executive Director of WREN, Sullivan is responsible for the overall management of WREN including budgeting, marketing, programming, strategic partnerships and grant compliance.
Julia White is a marketing and creative professional with experience helping tourism, nonprofit, and arts and cultural organizations and businesses. In her role as Communication Specialist for Sullivan Creative, she develops and implements clients’ social media plans, email marketing campaigns, and writes copy for a variety of digital marketing materials. She is actively involved in creating, analyzing, monitoring, and sharing dashboards to gain insights on the performance and metrics of marketing campaigns. Julia thinks of creative and strategic ways for clients to utilize social media platforms and each campaign has specific goals and objectives. Whether it’s a lead generating campaign, or a “feel good” initiative, Julia tailors content to fit design outcomes.