Using Market Research to Test and Validate Your Business/Product Idea Starting or relaunching a business is always a risky proposition. In this session you will learn how to use market research techniques to test and validate your business or product idea so that you are able to reduce the risk of investing your time and money on an unsustainable business or product idea. By the end of this session, you will be able to: Instructor Bio: Mary Secor has over twenty years of experience developing and delivering education programs and workshops for academic, nonprofit and for-profit organizations. In her role as Vice President, Curriculum at the Crisis Prevention Institute (CPI), she led the development and implementation of CPI’s Program and Product Development Process and contributed to the design, development, testing, marketing, launch and evaluation of new training programs and products. As Program Coordinator for Outreach at the National Collegiate Inventors and Innovators Alliance (NCIIA), Ms. Secor was responsible for working with member institutions in planning, organizing, promoting and delivering over thirty entrepreneurship workshops and events each year including idea pitch competitions, business plan competitions and entrepreneurship conferences and workshops. She also served as an educational consultant and provided curriculum development expertise to colleges and universities working on developing and strengthening their undergraduate entrepreneurship programs. She has presented her work at regional and national conferences and has facilitated strategic planning workshops and co-authored articles on models and curricular approaches for developing and delivering collegiate entrepreneurship programs. Ms. Secor moved to New Hampshire in 2018 and lives with her husband Dr. Douglas Arion in Bethlehem, NH.