$30.00 · Members save $5 on registration! Email juliab@wrenworks.org for the discount code. Not a member? Learn more and sign up here!
Your brand isn’t just your business name -- it’s your business’ identity; its look, its voice, its personality, and its story. Having a brand identity means knowing who you are and then communicating that in a consistent and memorable way to your customers!
In this workshop, we’ll talk about the development and consistent application of key verbal and visual elements that customers will come to associate with you and your business, and the conceptual brand elements at their foundation. We’ll discuss target audiences, strategies, and implementation opportunities for your business.
Crafting Your Brand: Developing a Verbal and Visual Identity will take place on Thursday, May 1st from 3:00 - 5:00 pm at The Gallery at WREN, 2011 Main Street, Bethlehem.
About the instructor: Alena Lane Allegretti is a graphic designer and marketer with a decade and a half of experience in small business marketing, web design & development, print design, copywriting, and illustration -- she always enjoys an opportunity to use imaginative means to tell a story about a product or an organization.
A New Hampshire native and current Bethlehem resident, Alena has held a lifelong passion for creative pursuits. Her educational background includes a degree from Williams College with a focus in Studio Arts. Outside of work, Alena loves drawing, hiking, and tabletop games.