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What is SEO anyway? Search Engine Optimization is something that’s thrown around a lot in marketing conversations, but how do you achieve it? What needs to happen to your website content behind the scenes so that search engines such as Google can discover your photos and posts? Web developer and SEO expert Tom Lane will take you through the basics of getting recognized by search engines, and how to maximize your “Google-bility”.

Bethlehem resident Thomas Lane is a travel and tourism industry expert with more than 13 years of experience in web design and development, SEO (Search Engine Optimization) and Google Ad Words, marketing, digital marketing, and customer service. As digital marketing specialist for the Mount Washington Cog Railway, he designed its user-friendly website with a focus on SEO, custom landing pages, and statistical monitoring using his knowledge of web programming languages such as NODE.JS, JavaScript, CSS & more.

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