Let’s face it, we’ve all gotten an Instagram or Facebook ad that is a little too perfect. How can you use those same algorithms to advertise your product to your ideal customers? Learn the best ways to advertise on social media, from which demographics to target, which geographic areas to concentrate on, how much money to put into your advertising budget, and how to measure the success of your ads. This class will be taught as a panel by graphic designer Jill Greenleaf, web developer Tom Lane, and marketing expert Pam Sullivan.

Pam Sullivan brings more than 40 years of business management, fundraising, and strategic marketing experience serving as the founder, president, and creative director of Sullivan Creative (headquartered in Concord, NH). Sullivan Creative has been in business for 33 years and has received numerous awards for creative communication and design excellence, including the prestigious Direct Marketing Association’s ECHO Award. Sullivan has managed and marketed numerous art/craft exhibits, tourist events, and conferences. She has also worked with nonprofits in securing grants and sponsorships, and in 2017 acted as the contract Executive Director for Las Artistas, a nonprofit arts organization in El Paso, TX. She has also served as the lead consultant for the NH Grand program. As the new Executive Director of WREN, Sullivan is responsible for the overall management of WREN including budgeting, marketing, programming, strategic partnerships and grant compliance.

Jill currently works as the Senior Art Director for Sullivan Creative, where she designs a wide variety of digital and print content for a spectrum of clients on a daily basis. With a degree in Graphic Design Communications and nearly 15 years of experience with the Adobe Creative products (including Photoshop, Illustrator, InDesign, and more), Jill knows how to use these tools to help promote any business, large or small.

Bethlehem resident Thomas Lane is a travel and tourism industry expert with more than 13 years of experience in web design and development, SEO (Search Engine Optimization) and Google Ad Words, marketing, digital marketing, and customer service. As digital marketing specialist for the Mount Washington Cog Railway, he designed its user-friendly website with a focus on SEO, custom landing pages, and statistical monitoring using his knowledge of web programming languages such as NODE.JS, JavaScript, CSS & more.