Sit in any lobby, waiting room, train or plane and you’ll realize: almost everyone is looking down, scrolling on their phones. A professional social media presence is more important for small businesses than ever, as more customers look to discover and engage virtually and instantaneously. A robust social media presence allows businesses to quickly and effectively share updates. Social media marketing expert Bob Cargill will take you through some tips and tricks for creating a dynamic social media presence that will entice customers to want to learn more about you and what you have to offer your audience.
Bob Cargill, who was the New England Direct Marketing Association’s Direct Marketer of the Year in 2009, is a copywriter, content creator, social media consultant, adjunct professor and public speaker who has worked for some 500 or so different clients over the years. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing, Gold for Best Tweets, Silver for Best Copywriting and two Silvers for his video series about social media on LinkedIn. Bob is a past president of both the American Marketing Association Boston (2018-2020) and the New England Direct Marketing Association (1999-2000). In addition to hosting his own podcast on marketing and recording YouTube videos about social media on a weekly basis, Bob is keeping especially busy these days writing a book on his career so far, tentatively titled, “20 Jobs, 20 Lessons.”